Fractional COO for E-commerce: what you get in 90 days.

Updated: Oct 2

If you’re a SMB & mid-market founder, you don’t need more hires, you need an operating system. A Fractional COO (or Fractional Chief of Operations) gives you senior operational leadership without the full-time hire, and the first 90 days are where the momentum is created.
What you should expect in the first 90 days
A strong 90-day engagement is structured in phases. The goal isn’t a giant slide deck—it’s clarity, cadence, and measurable execution.
Days 1–30: Diagnose, align, and stabilize
Clarify the business goals and constraints (cash, capacity, timelines).
Map the operating model: people, process, tools, and decision rights.
Stand up a weekly operating cadence (KPIs, meeting rhythm, owners).
Days 31–60: Build the execution system
Define the scorecard: the few KPIs that drive outcomes (not vanity metrics).
Create an execution backlog: initiatives with owners, dates, and success criteria.
Document the critical SOPs that reduce rework and firefighting.
Days 61–90: Execute, transfer, and scale
Ship the highest-leverage fixes (capacity, handoffs, tooling, reporting).
Train leaders and clarify ownership so execution doesn’t depend on you.
Lock the cadence and scorecard so the system runs weekly.
What you’ll have at day 90 days
By the end of 90 days, you should have: a clear operating model, a weekly cadence, a KPI scorecard, an execution backlog, and leaders who own outcomes.
Want to see what this would look like for your brand? Contact SRC today.





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