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Fractional COO for E-commerce: what you get in 90 days.

Writer: Torq
Torq
Aug 2
1 min read

Updated: Oct 2

fractional coo and warehouse worker review a clipboard beside a red forklift aisle, with tall pallet racks and cardboard boxes in the background.

If you’re a SMB & mid-market founder, you don’t need more hires, you need an operating system. A Fractional COO (or Fractional Chief of Operations) gives you senior operational leadership without the full-time hire, and the first 90 days are where the momentum is created.


What you should expect in the first 90 days

A strong 90-day engagement is structured in phases. The goal isn’t a giant slide deck—it’s clarity, cadence, and measurable execution.


Days 1–30: Diagnose, align, and stabilize

  • Clarify the business goals and constraints (cash, capacity, timelines).

  • Map the operating model: people, process, tools, and decision rights.

  • Stand up a weekly operating cadence (KPIs, meeting rhythm, owners).


Days 31–60: Build the execution system

  • Define the scorecard: the few KPIs that drive outcomes (not vanity metrics).

  • Create an execution backlog: initiatives with owners, dates, and success criteria.

  • Document the critical SOPs that reduce rework and firefighting.


Days 61–90: Execute, transfer, and scale

  • Ship the highest-leverage fixes (capacity, handoffs, tooling, reporting).

  • Train leaders and clarify ownership so execution doesn’t depend on you.

  • Lock the cadence and scorecard so the system runs weekly.


What you’ll have at day 90 days

By the end of 90 days, you should have: a clear operating model, a weekly cadence, a KPI scorecard, an execution backlog, and leaders who own outcomes.


Want to see what this would look like for your brand? Contact SRC today.

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